PRIVACY
Privacy Policy & Notices
Protecting your privacy is important to us. Accordingly, Western Alliance Bank is providing its Privacy Policy to explain what and how we collect, share, use, and protect your personal information. If you are a California resident, you may have additional rights under the California Consumer Privacy Act of 2018 (“CCPA”) and the California Privacy Rights Act of 2020 ("CPRA") as described in the Privacy Notice for California Residents, and the Privacy Notice for California Employees, Contractors, Dependents, Beneficiaries, Emergency Contacts, and Job Applicants, which supplements the information contained in the Privacy Policy.
PRIVACY POLICY
Revision Date: 4/29/2025
| FACTS | WHAT DOES Western Alliance Bank (divisions are Alliance Association Bank, Alliance Bank of Arizona, Bank of Nevada, Bridge Bank, First Independent Bank, and Torrey Pines Bank) DO WITH YOUR PERSONAL INFORMATION? |
|---|---|
| Why? | Financial companies choose how they share your personal information. Federal law gives consumers the right to limit some but not all sharing. Federal law also requires us to tell you how we collect, share, and protect your personal information. Please read this notice carefully to understand what we do. |
| What? | The types of personal information we collect and share depend on the product or service you have with us. This information can include:
When you are no longer our customer, we continue to share your information as described in this notice. |
| How? | All financial companies need to share customers’ personal information to run their everyday business. In the section below, we list the reasons financial companies can share their customers’ personal information, the reasons Western Alliance Bank chooses to share, and whether you can limit this sharing. |
| Reasons we can share your personal information | Does Western Alliance Bank share? | Can you limit this sharing? |
|---|---|---|
| For our everyday business purposes— such as to process your transactions, maintain your account(s), respond to court orders and legal investigations, or report to credit bureaus | Yes | No |
| For our marketing purposes— to offer our products and services to you | Yes | No |
| For joint marketing with other financial companies | No | We don’t share |
| For our affiliates’ everyday business purposes— information about your transactions and experiences | No | We don’t share |
| For our affiliates’ everyday business purposes— information about your creditworthiness | No | We don’t share |
| For our affiliates to market to you | No | We don’t share |
| For non-affiliates to market to you | No | We don’t share |
| Questions | ||
|---|---|---|
| If you have questions, please call us or go to our division websites. | ||
| Western Alliance Bank Divisions at www.westernalliancebancorporation.com or at the following sites: | ||
| Alliance Association Bank | www.allianceassociationbank.com | 888-734-4567 |
| Alliance Bank of Arizona | www.alliancebankofarizona.com | 877-273-2265 |
| Bank of Nevada | www.bankofnevada.com | 877-299-2265 |
| Bridge Bank | www.bridgebank.com | 408-423-8500 |
| First Independent Bank | www.firstindependentnv.com | 775-828-2000 |
| Torrey Pines Bank | www.torreypinesbank.com | 877-476-2265 |
| Who we are | |
|---|---|
| What we do | |
| Definitions | |
| Other important information | |
| Who is providing this notice? | Western Alliance Bank (divisions are Alliance Association Bank, Alliance Bank of Arizona, Bank of Nevada, Bridge Bank, First Independent Bank, and Torrey Pines Bank) |
| How does Western Alliance Bank protect my personal information? | To protect your personal information from unauthorized access and use, we use security measures that comply with federal law. These measures include computer safeguards and secured files and buildings. We restrict access to only those employees who need to know information to provide products or services to you. |
| How does Western Alliance Bank collect my personal information? | We collect your personal information, for example, when you
We also collect your personal information from others, such as Credit Bureaus or other companies. |
| Why can’t I limit all sharing? | Federal law gives you the right to limit only
State laws and individual companies may give you additional rights to limit sharing. |
| Affiliates | Companies related by common ownership or control. They can be financial and nonfinancial companies.
|
| Non-affiliates | Companies not related by common ownership or control. They can be financial and nonfinancial companies.
|
| Joint marketing | A formal agreement between non-affiliated financial companies that together market financial products or services to you.
|
| For California residents: If you are a California resident, you may have additional rights under the California Consumer Privacy Act of 2018 ("CCPA"), and the California Privacy Rights Act of 2020 ("CPRA"), as described in the Privacy Notice for California Residents. | |
WESTERN ALLIANCE BANK PRIVACY NOTICE FOR CALIFORNIA RESIDENTS
Effective Date: 4/29/2025
Last Updated: 4/29/2025
This Privacy Notice for California Residents supplements the information contained in Western Alliance Bank’s Privacy Policy (https://www.westernalliancebancorporation.com/privacy-legal-home/privacy-policy) (divisions are Alliance Association Bank, Alliance Bank of Arizona, Bank of Nevada, Bridge Bank, First Independent Bank, and Torrey Pines Bank) (collectively, “we,” “us,” or “our”) and applies solely to visitors, users, and others who reside in the State of California (“consumers” or “you”). We adopt this notice to comply with the California Consumer Privacy Act of 2018 (“CCPA”) and the California Privacy Rights Act of 2020 (“CPRA”) and any terms defined in the CCPA and CPRA that have the same meaning when used in this notice.
Information Collected
We collect information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, household, or device (“personal information”), and sensitive personal information, as defined in the CCPA.
Personal and sensitive personal information does not include:
- publicly available information from government records;
- deidentified or aggregated consumer information;
- information excluded from the CCPA/CPRA's scope, such as:
- health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 ("HIPAA") and the California Confidentiality of Medical Information Act ("CMIA") or clinical trial data; and
- personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act ("FCRA"), Gramm-Leach-Bliley Act ("GLBA"), California Financial Information Privacy Act ("CalFIPA"), and Driver's Privacy Protection Act of 1994.
Categories of Personal Information Collected
We may have collected the following categories of personal information from consumers within the last twelve (12) months:
| Category | Description |
| A. Identifiers | A real name, alias, postal address, unique personal identifier, email address, account name, Social Security number, driver's license number, passport number, or other similar identifiers. |
| B. Categories of personal information listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)) | A name, signature, Social Security number, address, telephone number, passport number, driver's license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information (Some personal information included in this category may overlap with other categories). |
| C. Protected classification characteristics under California or federal law | Age (40 years or older), race, color, ancestry, national origin, citizenship, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression), pregnancy or childbirth (including related medical conditions), sexual orientation, or veteran or military status |
| D. Commercial information | Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies |
| E. Biometric information | Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data |
| F. Internet or other similar network activity | Browsing history, search history, information on a consumer's interaction with a website, application, or advertisement |
| G. Geolocation data | Physical location or movements |
| H. Sensory data | Audio, electronic, visual, thermal, olfactory, or similar information |
| I. Professional or employment-related information | Current or past job history or performance evaluations |
| J. Inferences drawn from other personal information | Profile reflecting a person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes |
| K. Sensitive Personal Information | This may include your Social Security, driver’s license, state identification card, or passport number; your account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account; your precise geolocation; your racial or ethnic origin, religious or philosophical beliefs, or union membership; your genetic data; your biometric information for the purpose of uniquely identifying you; your health information; and/or information related to your sex life or sexual orientation. |
Sources of Information Collected
We obtain the categories of personal information listed above from the following categories of sources:
- Directly from you or your agents. For example, from forms you complete or documents you provide us with related to the services for which we are engaged.
- Indirectly from you or your agents. For example, through information we collect from our clients in the course of providing services to them.
- Indirectly from our service providers and contractors. For example, web analytics data, such as type of browser software, during use of our digital services.
Purposes of Collecting Information
We may collect personal information for one or more of the following business or commercial purposes. They include:
- fulfillment of the reason(s) you provided the information, such as the:
- provision of information, products, or services you request from us; and
- processing of your requests, transactions, and payments;
- provision of support and responses to your inquiries, such as investigating and addressing your concerns and monitoring and improving our responses;
- prevention, detection, and investigation of security incidents that potentially compromise the availability, authenticity, integrity, or confidentiality of stored or transmitted data;
- resistance to malicious, deceptive, fraudulent, or illegal actions directed at the business and to prosecute those responsible for those actions;
- the carrying out of our obligations and enforcement of our rights arising from any contracts entered into between you and us;
- support of our ongoing operations and to maintain all our services and products, including audits and analytics collection, processing, debugging, and research;
- responding to law enforcement requests and as required by applicable law, court order, or governmental regulations;
- evaluation or conducting of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us is among the assets transferred; and
- any other purpose described to you during collection of your personal information or as otherwise set forth in the CCPA/CPRA.
No Selling or Sharing of Personal Information to Third Parties
In the preceding twelve (12) months, we did not sell or share personal information to or with third parties.
No Selling or Sharing of Personal Information of Consumers Under the Age of Sixteen
We do not have actual knowledge that we sell or share information of consumers under the age of sixteen (16).
No Disclosures of Sensitive Personal Information to Third Parties
In the preceding twelve (12) months, we did not disclose sensitive personal information to third parties. We only disclose personal information and sensitive personal information for a business purpose within our own company and to service providers/contractors with whom we enter a contract.
Retention of Your Information
Our retention periods are based on timeframes necessary to:
- fulfill the completion of transaction(s) for which we collected the personal information;
- take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you;
- detect and mitigate security incidents, including malicious, deceptive, fraudulent, and illegal activity, or prosecute those responsible for such activities;
- debug products to identify and repair errors that impair existing intended functionality;
- engage in research in the public interest that adheres to applicable laws, if you provided informed consent;
- enable our operations and solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us;
- comply with a legal obligation or exercise a right provided for by law; and/or
- make other internal and lawful uses of the information that are compatible with the context in which you provided it.
Your Rights and Choices
Rights You May Exercise
The CCPA/CPRA provide consumers (California residents) with specific rights regarding their personal information. This section describes your rights as a consumer under California law and explains how to exercise those rights.
A. Right to Know - You have the right to know what personal information we have collected about you. This includes a request for any or all of:
- specific pieces of personal information we collected about you;
- categories of personal information we collected about you;
- categories of sources from which the personal information was collected;
- categories of personal information we disclosed or sold for a business purpose about you;
- categories of third parties to whom the personal information was sold or disclosed for a business purpose; and
- the business or commercial purpose for collecting or selling personal information.
B. Right to Delete - You have the right to have your personal information that we have collected from you deleted, subject to certain exceptions.
C. Right to Correct - You have the right to have inaccurate personal information that we maintain about you corrected.
D. Right to Freedom from Discrimination - You have the right not to receive discriminatory treatment by us for the exercise of privacy rights described here and in the CCPA/CPRA, as conferred by those laws. This includes an employee’s, applicant’s, or independent contractor’s right not to be retaliated against for the exercise of their CCPA/CPRA rights.
How to Exercise Your Rights and What to Expect from the Process
Methods for Exercising Your Rights
To exercise any of the above rights, you or your legally authorized agent may communicate your inquiry or request with us by:
- calling us toll-free at 1-888-995-2265; or
- mailing a written request addressed to: Western Alliance Bank, CCPA/CPRA Privacy Inquiries – Corporate Compliance, 1 East Washington Street, Suite 1400, Phoenix, AZ 85004.
Verification of your Identity
If you or your authorized agent submit a request to know, request to delete, and/or request to correct your personal information, we will need to first verify your identity in order to protect your confidentiality. You or your agent will be asked to provide via phone or in person three or more pieces of information we have in our records associated with your account. Once we verify this information, we will proceed with processing your inquiry or request.
Response Timing and Format
We will confirm receiving your request to know, correct, or delete within ten (10) business days of its receipt. We will endeavor to respond to a verifiable consumer request within forty-five (45) days of its receipt. In the event we are unable to respond within 45 days, we may request this deadline be extended for an additional 45 days. We will inform you of the reason and extension period in writing.
The scope of personal information we are required to disclose is limited to the data collected over the 12-month period directly preceding the date we received a verifiable request. The response we provide will also explain the reasons we cannot comply with a request, where applicable. For data portability requests, we will select a format to provide your personal information to you that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.
Fees
We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.
Changes to Our Privacy Notice
We reserve the right to amend this notice at our discretion and at any time. When we make changes to this notice, we will post the updated notice on our website and update the notice’s effective date.
Contact Information
If you have any questions or comments about this notice, the ways in which we collect and use your personal information, your choices and rights regarding such use, or wish to exercise your rights under California law, please do not hesitate to contact us at:
Mail:
Western Alliance Bank
CCPA/CPRA Privacy Inquiries – Corporate Compliance
1 E. Washington Street, Suite 1400
Phoenix, AZ 85004
Phone:
1-888-995-2265
Copyright 2025 Western Alliance Bancorporation, All Rights Reserved.
Western Alliance Bank is a wholly owned subsidiary of Western Alliance Bancorporation.